Welcome to GTM Research

Market Research that drives Revenue Attainment Market research, by design, is intended to drive faster and more effective revenue attainment.  Investments in market analysis must bridge the gap between what the field sales person tactically experiences with the customer and the evidence of the vendor’s strategic plan as delivered in marketing communications, sales training and corporate product plans.  GTM Research recognizes the consistency of this gap between what is needed and what is delivered by the software vendor, and delivers research that enables the gap to be closed sooner than later in the customer revenue cycle.

Research Challenges

Too often, early stage software companies fall into revenue traps created by the lack of research and analysis that results in:

Hazy, unclear, non-differentiated value propositionIncorrect assumptions regarding competitive options available to target customersIncomplete market segmentation to define market “sweet spots”Inability to define reasonable ROI to justify solution/product investmentLack of market validation for customer’s perceived needs and wantsInappropriate pricing models that ignore customer’s perception of valueOverly optimistic, unfounded market sizingInaccurate analysis of business, market, technology trends.

Research Benefits

GTM Research delivers market analysis that captures the technology vendor’s best alternatives for maximizing the company’s revenue and profit.  Research services are offered that focus on optimizing the alignment between sales and marketing in order to:

Expand the opportunity pipelineImprove customer acquisition and retention           Lower the cost of salesEnsure reasonable. achievable revenue attainment targets