Too often, early stage software companies fall into revenue traps created by the lack of research and analysis that results in:
Hazy, unclear, non-differentiated value propositionIncorrect assumptions regarding competitive options available to target customersIncomplete market segmentation to define market “sweet spots”Inability to define reasonable ROI to justify solution/product investmentLack of market validation for customer’s perceived needs and wantsInappropriate pricing models that ignore customer’s perception of valueOverly optimistic, unfounded market sizingInaccurate analysis of business, market, technology trends.
GTM Research delivers market analysis that captures the technology vendor’s best alternatives for maximizing the company’s revenue and profit. Research services are offered that focus on optimizing the alignment between sales and marketing in order to:
Expand the opportunity pipelineImprove customer acquisition and retention Lower the cost of salesEnsure reasonable. achievable revenue attainment targets