GTM Research Industry/Market Analysts

Bill Keyworth

Patrick Michalowski

Rick Berzle

Neil Cooper

GTM Research Analysts

Bill Keyworth, Founder & President - Leveraging over 25 years of successfully defining technology and market trends within the IT service management industry, Keyworth has established a reputation as one of the most credible and consistent voices in maximizing business value from IT infrastructure.   Being the first to identify and justify market requirements and benefits for a network management (monitoring) framework thrust Keyworth into an early leadership role within the IT management industry. As vice president and research director at Gartner Group, Keyworth initiated the highly acclaimed Network and Systems Management (NSM) service and created an industry focus on the ITIL processes required for the Service Desk years before industry adoption.  Through analyst and vendor executive roles, Keyworth led the focus on IT Infrastructure Management as critical for managing the dynamic elements of the internet and enterprise applications.  Having demonstrated expertise in refocusing the marketing engines of an organization and turning product driven companies into market driven industry leaders, Keyworth now translates that market perspective into success criteria for user’s IT management initiatives  Endorsements

Patrick Michalowski is an experienced software marketing professional, specializes in the definition and execution of product marketing and product management strategies, tactics, policies and procedures resulting in the delivery of competitive and profitable products. Pat is particularly adept at researching, interpreting and documenting project results for a broad spectrum of marketing issues that drive and enable the development of effective marketing plans. Through secondary research methodologies, Pat has delivered actionable knowledge to his clients, enabling them to confirm or amend marketing practices as called for by current market conditions.  Software marketing research and analysis projects include competitive analysis and positioning, pricing analysis and modeling, market segmentation, sizing and targeting, distribution channel and partnering (channel and technology) options and M & A due diligence.

Rick Berzle offers unique ability to comprehend the customer impact of leading-edge technology and to develop a strategic and tactical plan-of-action that increases market penetration and ultimately time-to-revenue. With over 25 years of experience in the high technology industry, Rick has defined and launched software product-lines resulting in business units with revenues in excess of 100 million dollars. He has successfully built functional marketing organizations from the ground up with disciplines covering marketing communications, product management, alliances/ partnerships, product marketing, market intelligence, and channel and market development. Endorsements

Neil Cooper is a subject matter expert in the computer/software industry as both a financial analyst and business development executive. Neil is a seasoned technology industry analyst with a strong record of ferreting out and successfully executing a variety of financial transaction - from 1st/2nd round funding to M&A strategies/recommendations and facilitation.