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Our thoughts and ideas

Optimizing the Marketing Mix and Spend

12/7/2015

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Options For Spending your Marketing Dollars Have Never Been Greater or More Complicated

​Depending on your role and experience, you will have very specific opinions on how to market your products and services. Unfortunately there are a lot of options to choose from and getting the right balance of programs and level-of-spend can be a challenge.

Most will agree that customer acquisition, retention and revenue is the end goal, but every executive (CEO, CRO, CFO) has a different notion of what marketing should do to support these goals.

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    Author

    Rick Berzle

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    CMO
    Digital Marketing
    Marketing Attribution
    Marketing Investments
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