|
|
|
 |
|
 |
Bill Keyworth, Partner - demonstrated expertise in refocusing the marketing engines of an organization and turning product driven companies into market driven industry leaders. Leveraging over 25 years of marketing experience, Bill has a track record for pinpointing market differentiation, identifying market “sweet spots” and developing aggressive marketing strategies. By building and focusing high–performance teams and cultivating a performance-oriented culture, Bill has consistently executed the tactics necessary to deliver high value product marketing, marketing communications and market development for sales driven, revenue focused companies.
Craig Ryall, Partner – offers deep operational experience in sales and alliances with successful, high growth enterprise software companies and in turn-around environments. Craig has managed large (500+ person) customer facing teams (sales, professional services), successfully integrated a wide variety of acquired entities and has built highly productive teams in midsize ventures. Craig's brings a broad and unique set of operational experiences that encompass the complete integrated sales and marketing lifecycle (revenue chain) for an enterprise software company. Craig's ability to quickly assess the gaps in a teams ability to execute had lea him to build high successful teams with revenue chains exceeding $200M in license revenue and $25M in professional services revenue. Craig also bring unique insight to Software-as-a-Service (SAAS) ventures. Associates Cathy Dalton brings 20 years of marketing management experience to GoToMarket, where she focuses on design and management of marketing strategies and programs with an objective-based approach, creativity of concept, and strong project management and collaborative expertise. Cathy focuses on the development and execution of branding, demand generation and web strategies, as well as manages all aspects of promotion and direct marketing. Valerie Beck is known for her ability to synthesize technically difficult topics in to words that a humans can understand. Her unique copywriting skills can be found in hundreds of collateral assets utilized by leading brands in high technology. Beyond copywriting, Val has a unique sense for design that has resulted in numerous awards and accolades from her peers. Gregory Grigorio is a prolific logo designer. His designs are both modern and timeless. His logos and associated color palettes are designed to delivery a company's message and set the tone for their brand value. He artistic breadth covers a wide spectrum from ilios to corporate identities. His designs are utilized by publications, consumer products companies and elite high technology firms. Patrick Michalowski specializes in the definition and execution of product marketing and product management strategies, tactics, policies and procedures resulting in the delivery of competitive and profitable products. Pat initiates the marketing requirement and product definition process to successfully drive and focus product development resources to meet market need. Neil Cooper is a subject matter expert in the computer/software industry as both a financial analyst and business development executive. Neil is a seasoned technology industry analyst with a strong record of ferreting out and successfully executing a variety of financial transaction - from 1st/2nd round funding to M&A strategies/recommendations and facilitation. Glenn Hewson - provides subject matter expert on channel development, focusing on the development of a sound channel strategy and the execution of channel marketing programs that result in channel success. He leads all GTM channel engagements and provides channel evaluation/business proposition audit services and channel program design assistance.
|
||||||||||
