GTM Research Agenda

The benefits of technology in automating critical business processes are unquestioned.  The complexity and risk of implementing and managing the required technology are enormous.  The battlefield of planning, developing and servicing IT infrastructure is strewn with the destruction of essential IT projects, the high cost of failed implementations, and the career deaths of competent IT executives.  GTM Research examines the “minefields” in navigating the successful path to cost effective IT implementations. 

Market analysis is provided that addresses the software vendor’s capability and effectiveness in:

 Creating business value through IT service managementReducing risk and increasing security within the IT infrastructureMaximizing value in data acquisition, content and retrievalOptimizing market segmentation for vertical industry targets 

Long-term “principles” are explored that create focus in the technology evaluation, increase IT self-reliance, leverage proven processes, prioritize integration targets, lower implementation risk and establish accountability. 

Topics include:

1. Process – examines tendency to prioritize technology over process; critical role of management processes within IT environment; benefits and limitations of ITIL; need for leadership & vision
2. Implementation – examines frequency of delays and reasons for set-backs; source of conflict coming from difference in expectations;  setting correct and consistent expectations
3. Legacy – examines burden of legacy environment and tools; accommodating new when struggling with old; leveraging integration tools and services of IT management vendors; layers of integration
4. Accountability – examines difficulty of customer oriented metrics;  blame versus credit; law of natural consequences;  tying rewards to desired behavior; use of metrics to driving results
5. Feature/Function – examines contradictory placement on business value of management task, feature, function; scoring of need versus assessment; unique requirements per enterprise
6. Assets  - examines what, where, who, how, when of asset management; intuitive approach to inadequacies; principles of self-reliance and emergency preparedness;  project success
7. Do-it-yourself Options – examines perfect sense vs. insanity; impact of loss of critical employees; need to choose battles; outsourcing when feasible, possible; process of vendor evaluation