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Why engage a third party for something that is fundamental to your enterprise? Time to Market: GTM helps develop a go-to-market strategy that begins execution in a matter of weeks not months or years. Establishing an early position in the market and generating revenues is of paramount importance to early-stage companies or new product-line introductions within established enterprises. Missing the market window by months can have a dramatic (if not fatal) affect on your company’s position and ultimately the perception by your target customers. Cost Effective Alternative: GTM reduces the long-lead times required to recruit and retain a seasoned marketing, channel and business (market) development team, thereby substantially enhancing your company's ability to reach it's time-to-market and revenue objectives. Full Spectrum of Marketing: GTM services cover business planning, fund raising, market/product requirement definition, competitive analysis, positioning, value proposition, pricing and licensing strategies, company/product launch planning and demand generation and awareness programs. Additionally, GTM offers channel consulting services that address the full lifecycle of a channel program - strategy, marketing and development - and can assist with the formation of go-to-market alliance relationships. Sustainable Market Position: GTM prioritizes the establishment of an in-house marketing, channel and business (market) development infrastructure that can be considered a core competency of the company going forward. Focusing on strategic, long term initiatives and the placement of competent marketing personnel, GTM avoids flash-in-the-pan activities with limited short term results. Why GoToMarket? GoToMarket personnel have held senior marketing positions in large established companies such as: Apple Computer, Xerox Corporation, IBM, FileNet, Gartner, Peregrine Systems, Gupta, Logic Works, Sybase, Dun & Bradstreet Software and Digital Equipment Corporation; and early stage ventures including: Taligent Inc., Expersoft Corporation, Starbase Corporation, Arbor Software, TCI Solutions, Nexiant. Depth of Experience: GTM brings together a group of seasoned professionals with a broad set of executive experiences at leading edge companies; diverse backgrounds, core competencies, success stories and lessons learned from real-world high technology ventures. GTM personnel bring decades of enterprise marketing experience and support for both direct and indirect sales infrastructures. These “been there and done it” people know exactly what to do and have direct experience with what does, and what doesn’t, work in today’s every changing market dynamics. Industry Knowledge: From a product and technology perspective, GTM offers hands-on experience with a vast array of leading edge product/service offerings including:
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