Produced by HubSpot, one of the best sales/marketing platforms in the industry, this post does a good job of outlining the process, approach and steps to consider when putting a go-to-market plan in place.
Here are the steps outlined in the post:
- Identify the buying center and personas
- Map a value matrix and messaging strategy to each persona
- Understand your buyer’s journey
- Pick a sales strategy
- Generate interest
- Create content
A worthwhile read as you prepare for a product launch.