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Marketing INsights

Marketing's Contribution to Revenue is both more and less obvious

3/10/2016

 
I had the pleasure of listening to a podcast, hosted by Salesforce Cloudcast, by BrightFunnel on attributing and forecasting marketing's contribution to revenue. 

Really liked their Infographic on B2B marketing in 2016, so sharing it. 

Infographic provided by brightfunnel.

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