Holding a messaging workshop, whether a start-up or well-established company, can galvanize you positioning and improve you messaging for all customer facing functions.
A messaging workshop can take a couple of hours to a couple of days depending on how many people are involved and how much disagreement there is amongst the team. And from experience, there will be disagreements. Some will be subtle and some may be strategic.
The goal is simple; develop a concise messaging platform for the company, product line or product.
A successful workshop results in company alignment at the executive level and establishes the messaging framework for all customer-facing communications going forward.