Planning a go-to-market strategy

Here is a good article on developing a go-to-market strategy by the team at startup.com. This article describes the steps a start-up should take to develop a defensible strategy.

The challenge is to invest the time to thoroughly think through each area and document your assumptions. Go as deep as you can on your first draft.

Consider your initial work a living document and keep it up-to-date.  Your assumptions will no doubt change as you learn more about the market and your competitors.

Good luck.