BIO - Rick Berzle
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I spent 30+ years in the software industry in a variety of executive marketing management roles with both large public corporations and early-stage private ventures. I held senior marketing management positions with market leaders that include Digital Equipment Corporation, Apple Computer, Xerox Corporation and Peregrine Systems. I am a proven leader and have built full-function global marketing departments on several occasions.
I started my high tech career as a software engineer developing next generation operating systems with Honeywell Information Systems. At Digital, I moved into Software Product Management and spent 10 years leading the business planning and marketing of a variety of software tools and applications that generated in excess of $100M in license revenue annually. |
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While at Apple, I was a founding member and Vice President of Marketing for Taligent, Inc., a joint venture between IBM, Apple and Hewlett Packard established to deliver an alternative to Microsoft’s operating systems dominance in the early 90’s.
As the VP of WW Marketing for Peregrine Systems, the category leader in IT Infrastructure Management software, I built the world-wide marketing infrastructure and lead the development of integrated marketing and sales programs that yielded 100% annual revenue growth, exceeding $500M in annual revenue, and integrated over 15 software acquisitions.
I was the Founder and CEO of GoToMarket LLC, a 20+ year old marketing services company that provided interim marketing leadership and operational marketing services to early-and-mid stage software and software-as-a-service companies. Here are a few of my clients and their stories.
I recently retired from consulting and am now focused on sharing my experience through “how-to” articles on the GoToMarket website, and I am working on a ebook that will help high tech entrepreneurs navigate the marketing challenges ahead of them.
I earned a B.S. degree in Computer Science from the University of Southern Mississippi and MBA in Marketing from Southern New Hampshire University.
www.linkedin.com/in/rickberzle
As the VP of WW Marketing for Peregrine Systems, the category leader in IT Infrastructure Management software, I built the world-wide marketing infrastructure and lead the development of integrated marketing and sales programs that yielded 100% annual revenue growth, exceeding $500M in annual revenue, and integrated over 15 software acquisitions.
I was the Founder and CEO of GoToMarket LLC, a 20+ year old marketing services company that provided interim marketing leadership and operational marketing services to early-and-mid stage software and software-as-a-service companies. Here are a few of my clients and their stories.
I recently retired from consulting and am now focused on sharing my experience through “how-to” articles on the GoToMarket website, and I am working on a ebook that will help high tech entrepreneurs navigate the marketing challenges ahead of them.
I earned a B.S. degree in Computer Science from the University of Southern Mississippi and MBA in Marketing from Southern New Hampshire University.
www.linkedin.com/in/rickberzle