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BIO - Rick Berzle

I spent 30+ years in the software industry in a variety of executive marketing management roles with both large public corporations and early-stage private ventures. I held senior marketing management positions with market leaders that include Digital Equipment Corporation, Apple Computer, Xerox Corporation and Peregrine Systems. I am a proven leader and have built full-function global marketing departments on several occasions.

I started my high tech career as a software engineer developing next generation operating systems with Honeywell Information Systems. At Digital, I moved into Software Product Management and spent 10 years leading the business planning and marketing of a variety of software tools and applications that generated in excess of $100M in license revenue annually.
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 While at Apple, I was a founding member and Vice President of Marketing for Taligent, Inc., a joint venture between IBM, Apple and Hewlett Packard established to deliver an alternative to Microsoft’s operating systems dominance in the early 90’s. 
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As the VP of WW Marketing for Peregrine Systems, the category leader in IT Infrastructure Management software, I built the world-wide marketing infrastructure and lead the development of integrated marketing and sales programs that yielded 100% annual revenue growth, exceeding $500M in annual revenue, and integrated over 15 software acquisitions.
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I was the Founder and CEO of GoToMarket LLC, a 20+ year old marketing services company that provided interim marketing leadership and operational marketing services to early-and-mid stage software and software-as-a-service companies. Here are a few of 
my clients and their stories. 

I recently retired from consulting and am now focused on sharing my experience through “how-to” articles on the GoToMarket website,  and I am working on a ebook that will help high tech entrepreneurs navigate the marketing challenges ahead of them.

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I earned a B.S. degree in Computer Science from the University of Southern Mississippi and MBA in Marketing from Southern New Hampshire University.

www.linkedin.com/in/rickberzle
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